Whether you are buying something as romantic as an engagement ring or as exciting as a holiday there is an element of fear in every sale for the buyer.
Have I got the best deal? Is this exactly what I need and want? Will it last? Is the quality assured? Can I get something cheaper/better somewhere else? Have I paid more than others have? These are just some of the little niggling doubts buyers have that can stop buyers buying if they aren’t overcome.
At some stage we have all paid too much and bought too little and it is the memory of this experience that makes us apprehensive
3 questions to ask yourself
- What do buyers fear about my product or service?
- How do I show buyers that these fears are unfounded
- What can I put in my marketing material to deal with these fears