Tag Archives: product

Why people buy and why they don’t

…And what you can do about it.

Have you ever wondered why some sales are easy and others take ages or never convert?
Of course you have! It’s all down to desire or lack of it!

Grabbing attention and building desire is a fundamental part of the sales process.
Buyers buy when they see a direct link between a need, goal or problem they have and your product or service AND they will only buy from YOU if they feel confident that you are better than your competitors. Continue reading

Free Sales Tip – Develop Personal Power

Anyone can sell with the 5 P’s of Selling Success

Product – It has to be good, proven and competitively priced (which does not necessarily mean the cheapest) and you need to know how to promote its value points

Passion – You have to love what you do and it has to show! No-one wants to buy from a misery. A buyer can only get as excited about your product or service as you are. There is no place for the apologetic or lacklustre approach Continue reading