There is an element of fear in every sale for the buyer. You know what it is like; remember when you booked a holiday or bought a new laptop?
We ask ourselves…
Have I got the best deal?
Is this exactly what I need and want?
Will it last?
Is the quality assured?
Can I get it cheaper or better somewhere else?
Have I paid more than other people?
At some point we have all paid too much or bought the wrong thing. It is this memory that makes us apprehensive every time we buy. If we notice these little niggling doubts in ourselves, we can better understand the fear all buyers have.
Today’s buyer is far more discerning and asks more sophisticated questions than ever. The market is tougher and more competitive than ever … and that’s great! If you have a great product or service, can master getting your message out there and can overcome the buyer’s fear, you will sell.
Quality, integrity and honesty are key to success in sales. The proof of the pudding as they say (not sure who they are but they seem wise!) is in the eating so: Continue reading →
I have been kindly asked to appear (if you can ‘appear’ on radio!) on several radio programs over the next few weeks. I’ve already been on the hospital radio show ‘Side by Side’ by the presenter Dorothy Thomas to talk about what we do here in North Wales and on Tudno FM chatting with the lovely Maggie and Roy. Continue reading →