Success Formula

Find your WHY

(Purpose, cause, mission, reason for being)


Define your HOW

(What’s different about you? Where are you unique? Why will others want it?)


Work on your WHAT

(What do you do? What’s your product/service? How will you sell and serve?)

“People don’t buy what you do, they buy why you do it”Simon Sinek

“To be magnetic to the customers you want, you need to act and talk from the WHY”Dawn Roberts

We have a 3 day programme to create the right culture and mindsets, work on enhancing the customer experience and improve competence and confidence.

  • Day 1 – Finding/rediscovering your WHY (and create the right culture and mindset)
  • Day 2 – Enhancing the customer experience (putting your WHY into action – WHAT)
  • Day 3 – Enhancing your skills and capabilities (improving sales and service performance – HOW)

If you don’t need or want all three days we have alternatives. So, whatever stage you need to start at or how much/little help you need, we adapt to suit those needs.

Watch this video to learn more about the ‘Golden Circle’ (The model for success for organisational WHY, WHAT and HOW) in Simon Sinek’s smash hit Ted Talks video.

Over 25 million views so far!