In this competitive market you have to keep one step ahead. Today’s buyer is faced with so much choice and variety it can become overwhelming. It is essential that the buyer quickly realises that you are the right choice and that your product or service is better than that of your competitor.
This CD will cover how to:
- Identify your buyers’ 4 options when buying
- Sell against your competitors
- Diminish your competitors power
- Set yourself apart from others in your industry/sector
- Tempt buyers away from your competitors
This CD is ideal for people who promote and sell their products services over the phone, face to face, through email and social media or other forms of marketing.