Tag Archives: Fear

Can you feel the buying FEAR

CanYouFeelFear

There is an element of fear in every sale for the buyer. You know what it is like; remember when you booked a holiday or bought a new laptop?

We ask ourselves…
Have I got the best deal?
Is this exactly what I need and want?
Will it last?
Is the quality assured?
Can I get it cheaper or better somewhere else?
Have I paid more than other people?

At some point we have all paid too much or bought the wrong thing. It is this memory that makes us apprehensive every time we buy. If we notice these little niggling doubts in ourselves, we can better understand the fear all buyers have.

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Where is the fear in your sale?

Whether you are buying something as romantic as an engagement ring or as exciting as a holiday there is an element of fear in every sale for the buyer.

Have I got the best deal? Is this exactly what I need and want? Will it last? Is the quality assured? Can I get something cheaper/better somewhere else? Have I paid more than others have? These are just some of the little niggling doubts buyers have that can stop buyers buying if they aren’t overcome. Continue reading