Dawn Roberts

Managing Director and Principal Trainer

Dawn and her team design and deliver Sales and Service training for companies of all sizes and industries nationwide. The multi award winning Managing Director of Outperform Services is an inspiring and motivating speaker and trainer and regularly appears at business events such as Spotlight North Wales, Anglesey Business Week, Flintshire Business Week, Rotary meetings and various networking and business events across the country. She has previously featured in BBC1’s Panorama documentary and frequently features on the radio as a preferred guest for BBC Radio Wales. She writes a regular sales and marketing column for the Chester Standard and has written several articles for business publications.

A qualified Trainer, Coach and Senior Manager, Dawn has worked in the field of Sales and Customer Service for many years including for the UK’s Market Leading Healthcare Provider operating at all levels. This culminated in the role of National Training Manager for a workforce of 700+ across 3 sites. Her dedication and passion for the customer inspires her innovative training and management solutions. Dawn has a holistic approach to management and training, utilising her many years of experience to devise appropriate solutions.