Category Archives: Blog

Why people buy and why they don’t

…And what you can do about it.

Have you ever wondered why some sales are easy and others take ages or never convert?
Of course you have! It’s all down to desire or lack of it!

Grabbing attention and building desire is a fundamental part of the sales process.
Buyers buy when they see a direct link between a need, goal or problem they have and your product or service AND they will only buy from YOU if they feel confident that you are better than your competitors. Continue reading

Free Sales Tip – Develop Personal Power

Anyone can sell with the 5 P’s of Selling Success

Product – It has to be good, proven and competitively priced (which does not necessarily mean the cheapest) and you need to know how to promote its value points

Passion – You have to love what you do and it has to show! No-one wants to buy from a misery. A buyer can only get as excited about your product or service as you are. There is no place for the apologetic or lacklustre approach Continue reading

Can you feel the buying FEAR

CanYouFeelFear

There is an element of fear in every sale for the buyer. You know what it is like; remember when you booked a holiday or bought a new laptop?

We ask ourselves…
Have I got the best deal?
Is this exactly what I need and want?
Will it last?
Is the quality assured?
Can I get it cheaper or better somewhere else?
Have I paid more than other people?

At some point we have all paid too much or bought the wrong thing. It is this memory that makes us apprehensive every time we buy. If we notice these little niggling doubts in ourselves, we can better understand the fear all buyers have.

Continue reading

Dragons’ Den Helping Local Business

A north Wales businesswoman takes on the role of a ‘Dragon’ this month when she joins a distinguished panel at a luxury Cheshire castle.

Dawn Roberts, Managing Director of Outperform Training, based in Abergele, is one of seven high flying business people taking part in an event based on BBC TV’s successful programme “Dragon’s Den”.

The event, which is being held at Peckforton Castle, Tarporley, near Chester, on Saturday June 16, is being organised by thisladyloves and Peckforton Castle for anyone who runs a small business and wants to pitch their ideas to the panel. Continue reading

Where’s Dawn?

Find Dawn on twitter!
A north Wales businesswoman is planning a very special weekly competition for Olympic twitter enthusiasts. Dawn Roberts, MD of Outperform Training in Abergele, is inviting all her twitter fans to find her on line from Friday June 1st.

Each week Dawn will be hidden somewhere in Wales, or the north west carrying an Olympic torch and regular teasers with clues will be tweeted. Continue reading

Grow 27th June 2012

Here’s what the delegates said about GROW 2012 on Twitter

  • Just come from #grow2012 a fantastic event put on by @OutperformBites. Loved it all and can’t wait to put what I’ve learnt into practice!
  • Has had a great time @OutperformBites #GROW2012 event gained lots of hints and tips and new direction for my business. Well worth it.
  • @OutperformBites #GROW2012 Fantastic event, great insight to principles for business growth.
  • What a fabulous day at #GROW2012 thank you @OutperformBites the day was inspirational and totally motivating. Continue reading

Radio Outperform

I have been kindly asked to appear (if you can ‘appear’ on radio!) on several radio programs over the next few weeks.  I’ve already been on the hospital radio show ‘Side by Side’ by the presenter Dorothy Thomas to talk about what we do here in North Wales and on Tudno FM chatting with the lovely Maggie and Roy. Continue reading