Have you ever wondered why some sales are easy and others take ages or never convert?
Of course you have! It’s all down to desire or lack of it!
Grabbing attention and building desire is a fundamental part of the sales process.
Buyers buy when they see a direct link between a need, goal or problem they have and your product or service AND they will only buy from YOU if they feel confident that you are better than your competitors. Continue reading →
Product – It has to be good, proven and competitively priced (which does not necessarily mean the cheapest) and you need to know how to promote its value points
Passion – You have to love what you do and it has to show! No-one wants to buy from a misery. A buyer can only get as excited about your product or service as you are. There is no place for the apologetic or lacklustre approach Continue reading →
There is an element of fear in every sale for the buyer. You know what it is like; remember when you booked a holiday or bought a new laptop?
We ask ourselves…
Have I got the best deal?
Is this exactly what I need and want?
Will it last?
Is the quality assured?
Can I get it cheaper or better somewhere else?
Have I paid more than other people?
At some point we have all paid too much or bought the wrong thing. It is this memory that makes us apprehensive every time we buy. If we notice these little niggling doubts in ourselves, we can better understand the fear all buyers have.
A north Wales businesswoman takes on the role of a ‘Dragon’ this month when she joins a distinguished panel at a luxury Cheshire castle.
Dawn Roberts, Managing Director of Outperform Training, based in Abergele, is one of seven high flying business people taking part in an event based on BBC TV’s successful programme “Dragon’s Den”.
The event, which is being held at Peckforton Castle, Tarporley, near Chester, on Saturday June 16, is being organised by thisladyloves and Peckforton Castle for anyone who runs a small business and wants to pitch their ideas to the panel. Continue reading →
Find Dawn on twitter!
A north Wales businesswoman is planning a very special weekly competition for Olympic twitter enthusiasts. Dawn Roberts, MD of Outperform Training in Abergele, is inviting all her twitter fans to find her on line from Friday June 1st.
Each week Dawn will be hidden somewhere in Wales, or the north west carrying an Olympic torch and regular teasers with clues will be tweeted. Continue reading →
I have been kindly asked to appear (if you can ‘appear’ on radio!) on several radio programs over the next few weeks. I’ve already been on the hospital radio show ‘Side by Side’ by the presenter Dorothy Thomas to talk about what we do here in North Wales and on Tudno FM chatting with the lovely Maggie and Roy. Continue reading →