No I’m not talking about my customers or even yours.
I’m talking about you and me.
I want you to take off your business hat and put on your customer hat and look at service through those eyes.
As buyers, we receive poor service all the time. We expect and accept shoddy service and broken promises as standard. We are amazed and surprised when we get the rare glimpse of terrific service. Continue reading →
Product – It has to be good, proven and competitively priced (which does not necessarily mean the cheapest) and you need to know how to promote its value points
Passion – You have to love what you do and it has to show! No-one wants to buy from a misery. A buyer can only get as excited about your product or service as you are. There is no place for the apologetic or lacklustre approach Continue reading →
There is an element of fear in every sale for the buyer. You know what it is like; remember when you booked a holiday or bought a new laptop?
We ask ourselves…
Have I got the best deal?
Is this exactly what I need and want?
Will it last?
Is the quality assured?
Can I get it cheaper or better somewhere else?
Have I paid more than other people?
At some point we have all paid too much or bought the wrong thing. It is this memory that makes us apprehensive every time we buy. If we notice these little niggling doubts in ourselves, we can better understand the fear all buyers have.
With the Olympics around the corner it’s a good time to think about the others in the race for the buyer’s custom: Our competitors. A competitor is not just someone providing the same service as you – it could be something else that the buyer could spend their money on.
Buyers can be loyal to their suppliers and find it a wrench to switch. They won’t swap to you for the same deal. Buyers will need some added value and incentive – think of it as compensation. Continue reading →
Today’s buyer is far more discerning and asks more sophisticated questions than ever. The market is tougher and more competitive than ever … and that’s great! If you have a great product or service, can master getting your message out there and can overcome the buyer’s fear, you will sell.
Quality, integrity and honesty are key to success in sales. The proof of the pudding as they say (not sure who they are but they seem wise!) is in the eating so: Continue reading →
Find Dawn on twitter!
A north Wales businesswoman is planning a very special weekly competition for Olympic twitter enthusiasts. Dawn Roberts, MD of Outperform Training in Abergele, is inviting all her twitter fans to find her on line from Friday June 1st.
Each week Dawn will be hidden somewhere in Wales, or the north west carrying an Olympic torch and regular teasers with clues will be tweeted. Continue reading →